In order to learn more about why case studies are effective for B2B marketing we hosted William Wickey, Director of Product Marketing & Growth @ Crowdbotics, in conversation to cover some key points:
- what distinguishes a “case study” from a “use-case report”
- how to incentivize members of your team to ask for brand usage
- what William’s most successful case study has been
We also discuss the origins of the “Jagaloon” brand (@ 25:10)!
Click to play!