Where’s your audio headed?
Think about your target audience–will they be listening on their phone? In transit? At work?
A 5-second Instagram story or an hour-long podcast?
Ultra Short-Form (Instagram)
You need a microphone to capture audio.
Microphones come built into all iOS + Android devices, but will they be sufficient?
Entry-level Long-form (Podcast)
Long-form content (e.g. an hour-long podcast) will benefit tremendously from going one step above your iPhone/Android device’s mic.
One step up is a USB microphone like the Blue Yeti for ~$130:
We’ve used Blue Yetis for years–aside from problems with plugging more than 1 identical USB device into a Mac, it’s great.
For long-form video?
USB mics can suffice for video–although they can be an eyesore.
To hide them away, you can pick up lavalier mics, which can cost ~$300 a pop:
What if I have a lot of money to spend?
If you’re curious about what top tier podcasters (spending top $) use then checkout what the Joe Rogan Experience uses.